HeX in Boston (USA)
Home of the Red Sox, the USS Constitution and the famous sitcom ‘Cheers’, Boston in Massachusetts, USA is famous for many reasons, but it wasn’t on HeX’s radar until July. That’s when our Creative Director, James, was asked to speak at Boston WordCamp.
The advantage of using automated emails
A month or so ago, we published a blog about email marketing being an effective campaign to drive customers to your site and make conversions. Despite touching on automated campaigns, we’ve never been into detail about this, but, now we are.
How to use email marketing to your advantage
Across the world, more than 205 billion emails are sent in 24 hours, among those emails, businesses are desperately trying to achieve conversions and sales through newsletters, emails with content in them and targeted emails, the list could go on. When done correctly, email marketing is a powerful tool. So how can your email be one that’s opened rather than one that’s trashed?
The Future of Marketing
Just recently, I was asked to comment on the future of marketing and search and where I saw the industry being in 20 years’ time (2037).
The art of brand storytelling
HeX’s freelance web developer, Ben Lumley also works as a photographer as his day job. Specialising in sports photography, Ben knows how important a photograph with a story is and has written a blog about how a good photograph can boost your business’ brand through storytelling.
Overcome 5 Common Barriers to Starting Effective Research
When setting up an organisation, planning and/or running a project, performing effective research and fostering an investigative mindset can save you a massive amount of time and money in the medium and long term.
The new General Data Protection Regulations (GDPR): How SMEs will need to react
From May 2018, the EU General Data Protection Regulations will officially come into force. Should you be preparing?