News and views

Today (6 February) is international Safer Internet Day, so our content writer Caroline finds out what you can do to keep your young people safe online.

A month or so ago, we published a blog about email marketing being an effective campaign to drive customers to your site and make conversions. Despite touching on automated campaigns, we’ve never been into detail about this, but, now we are.

Setting up a new business can be daunting and often feel like a leap in the dark. However, by utilising the correct tools and planning, your start-up can turn into a booming success in a relatively small amount of time if you get it right.

If you’ve been checking the news recently you’ll have seen three things mentioned at least once, the royal engagement, Donald Trump’s Twitter and net neutrality. Whilst the first two are self-explanatory, net neutrality still needs some light shedding on it for a lot of people.

Across the world, more than 205 billion emails are sent in 24 hours, among those emails, businesses are desperately trying to achieve conversions and sales through newsletters, emails with content in them and targeted emails, the list could go on. When done correctly, email marketing is a powerful tool. So how can your email be one that’s opened rather than one that’s trashed?

On the back of Black Friday and Cyber Monday, our freelance Web Developer Ben looks at e-commerce solutions and why you need to choose wisely.