Top 10 Reasons You Should Use a Good Web Agency

We’ve compiled a list of reasons why you need to make sure you choose a good web agency when it comes to your online journey.

Whether you’re a start-up business owner or you’re a decision maker in a firm that’s been operating for hundreds of years, not having a website could make you lose out on a large number of potential leads.

The decision to get a website is a simple one, yet soon becomes a big issue when deciding what web design and development agency to choose. No matter whether you’re a business with experience or a business who wishes to generate awareness, the advice is the same.

1. Does the agency have a good website?

First impressions are key, if the company you are researching has a severely outdated and poorly designed website interface, they aren’t putting enough care and attention into what they’re doing. It’s always worth checking out the website of the agency first – think of it as a showcase of what they can do.

2. Portfolios – Make sure you can see what’s been done

It’s really important that you can see what the agency have done before. If you don’t know about the things that have been done previously, you can’t be sure that their style is what you like. Always look for an agency with an extensive portfolio of websites to make sure they’re the right place to go.

3. The Right Expertise

An agency having the right skills and services to maximise the profitability of your business is essential. Website design is all well and good, but in the age of the internet, it’s vital to get some digital marketing skills to maximise your business’ online presence. Whether this be widening your social media contacts or producing email campaigns, it should be tailored to your requirements.

4. Mobile Friendly?

You shouldn’t have to even ask whether your site is going to be optimised for mobile – it should be anyway. It’s a fact that as of March this year, mobile phones made up 61% of the time spent online. If your site isn’t mobile friendly – you could be putting off more than half your potential customers.

5. Ongoing Support packages

If a web design company offers an ongoing website maintaniance package, it shows that they care about your company and want to help you and the business succeed. If they don’t offer this kind of service, it can be an unnecessary hassle to find or even hire someone to do this for you. Dig a little deeper and find out what you’re going to receive for your outlay.

6. Can they relate to you?

There’s no use trusting your website design to a company that doesn’t understand why or how you want it. If they don’t ask questions about you and your business they can’t empathise with your problems and actively try to reduce these issues in the long run, there’s no chance that they can develop a website based on your wants and needs.

7. Compare Pricing

There’s a huge range in the pricing that you’re likely to experience when enquiring about web design and website management. Despite the range of pricing that you’re bound to get, you need to get full details of the packages you’re being offered and compare them. Be wary of those over-charging and using jargon to baffle you and those who seem to be giving you a ‘too good to be true’ deal. Most won’t be spending time on your account and may have hidden costs to make the smallest of changes to your site.

8. Size and scale

Some agencies will have worked on both large and small projects, these are experienced in local and national (or potentially international) websites. Don’t let this put you off, a lot of agencies service both SME’s and large corporations. Look for evidence in their portfolio to see what suits your business style, if you would rather have an agency that has a number of local clients and you want something close to home, you will need to enquire further. There’s no harm in asking about the clients that they service locally to give you an idea.

9. Timescale

You need to choose an agency that will get things to you in a timely fashion. However, it’s important that you realise that a good quality website takes a long time to develop, maintain and grow. Be realistic with your timescales and targets that you want the agency to achieve. But remember communication is key – it is a two way street and both sides need to be on the ball with the project.

10. Choose a trustworthy team

There is a great deal of web design agencies that outsource their work overseas and let them get on with it. This isn’t something you should find desirable as changes can take a long time to be made and you’re not getting your full input behind the website. People who are outsourced normally work off a cookie-cutter basis. So, if you want your website to reflect your brand, go with an agency you can trust. One that will get to know you, stay in touch and care about the outcome as much as you do.

To find out more about we’ve done here, at HeX Productions, visit our portfolio. Or get in touch with us to arrange a free consultation regarding your web presence.