For most companies in the modern world a brand identity is an essential part of your business, whether that would be a new brand designed from scratch or developing an existing brand. With Enstruct Training, the challenge was to portray their company so that the brand echoed the values of the business and its people.
When setting up an organisation, planning and/or running a project, performing effective research and fostering an investigative mindset can save you a massive amount of time and money in the medium and long term.
From May 2018, the EU General Data Protection Regulations will officially come into force. Should you be preparing?
Last week the team took a trip down to Neath, South Wales on behalf of Broxtowe Borough Council to witness the website being tested at The Shaw Trust.
Is your company jargon confusing customers? Are your pages and pages of text getting hard to read? Time for some problem solving…involving making your content concise
Find out what factors make an article newsworthy
It’s a common question when it comes to writing a press release. Any PR and marketing professional should constantly ask the question of whether something is newsworthy or not.
Find out how essential mobile optimisation is and what happens when you’re not optimised
Find out how viral marketing works and the factors that make up a great viral marketing message.
For the past couple of weeks, I have been studying a term that we all subconsciously experience daily, that term is viral marketing.
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